Your Premier Source for


For over 20 years, PLB Sports has worked with some of the world’s greatest athletes to create a premier line of athlete-endorsed quality food products delivered right to our customers’ doorstep. Our high quality sports products are endorsed by players of the NBA, NHL, NFL, MLB along with the WWE’s biggest and brightest stars. In over two decades, we’ve worked with hundreds of athletes, past and present including hall of famers, and have sold more than 12 million orders to sports fanatics all over the globe.

PLB Sports grew to prominence with the launch of Flutie Flakes. Flutie Flakes are delicious sports cereal endorsed by former Canadian football star and NFL quarterback Doug Flutie. His charity The Doug Flutie Foundation for Autism was formed in 1998 by Doug, and his wife, Laurie, in honor of their son, Doug Jr. who was diagnosed with the disease at the age of three. The cereal was an instant hit and went a long way in supporting Doug’s cause.





“I am a HUGE fan of Jerome Bettis, so this cereal absolutely made my year!”

- Heather B

“Thank you PLB Sports! I'm doing my happy dance!!!! You're the best!”

- Leslie B

“Cervelli Salsa ..... Only CERVELLI SALSA.... Best we've ever eaten!!!”

- Elaine P.

Sports Cereal

Today, our athlete endorsed products continue to multiple. Other sports cereal brands endorsed by top athletes include TD’s Hall of Fame Crunch by Terrell Davis, a former NFL running back for the Denver Broncos. Terrell’s sports cereal is a honey nut toasted oat delight that comes in a 14oz box and, like many of our quality food products, it’s packaged in a limited-edition collector’s box so our customers can retain a souvenir after they’ve enjoyed a great cereal. Tyler Eifert, one of the NFL’s top tight ends currently playing for the Cincinnati Bengals endorses his own Tyler Eifert’s Touchdown Crunch, a frosted flake cereal, and one of the most popular on the market.

Rugrats Reptar Cereal


 What’s more, PLB Sports has now made available the Rugrats Reptar Cereal from the Nickelodeon show Rugrats, an animated series on Nickelodeon featuring a slew of dynamic and rambunctious characters loved by kids all over. The cereal has a fruity taste with a “monster flavor” in every bite. Just like the Nickelodeon show Rugrats, the Reptar cereal was an instant fan favorite on the PLB Sports website. Nickelodeon is one of the largest cable and satellite networks in the world, and so the partnership speaks volumes about the confidence that the entertainment conglomerate has in the products we produce.

Athlete Endorsed Food Products

Our athletes are among a continuously growing list of people who’ve translated their triumphs on the field, into successes with their fan goods. Most recently, PLB Sports has teamed up with the WWE in creating the WWE Superstar Fruit Snacks with 16-time world champion, John Cena, who’s featured on the box along with high-flying fellow wrestlers Roman Reigns, A.J Styles, Sasha Banks, and Naomi The launch of our WWE relationship demonstrates the predictable expansion of our products based on customer needs, as well as our commitment to attract some of the most awe-inspiring athletes and surrogates to represent out high quality fan goods.

Marketing Quality Food Products

The PLB Sports family manages all aspect of the marketing and advertising process from product development and sourcing, to retail sales, order fulfillment, marketing, and public relations. As a result of our longstanding success, PLB Sports has had the great honor of being featured in mainstream publications including ESPN the Magazine, the Sports Business Journal, Sports Illustrated, USA Today and the Wall Street Journal.