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For over 20 years, PLB Sports has worked with some of the world’s greatest athletes to create a premier line of athlete-endorsed quality food products delivered right to our customers’ doorstep. Our high quality sports cereal, milk chocolate bars and condiments are endorsed by players of the NBA, NHL, NFL, MLB along with the WWE’s biggest and brightest stars. In over two decades, we’ve worked with hundreds of athletes, past and present including hall of famers, and have sold more than 12 million orders to sports fanatics all over the globe.

PLB Sports grew to prominence with the launch of Flutie Flakes. Flutie Flakes are delicious sports cereal endorsed by former Canadian football star and NFL quarterback Doug Flutie. His charity The Doug Flutie Foundation for Autism was formed in 1998 by Doug, and his wife, Laurie, in honor of their son, Doug Jr. who was diagnosed with the disease at the age of three. The cereal was an instant hit and went a long way in supporting Doug’s cause.

The success of Flutie Flakes sports cereal and what it has done for its attributing charity has paved the way for a number of fan goods that are endorsed by athletes to generate support for their own charities to help the less fortunate, like Ed McCaffrey’s Spicy Brown Mustard. McCaffrey, a former NFL wide receiver, created The McCaffrey Family Foundation which puts the focus on the financial needs of children who suffer through a medical hardship in which it hinders their ability to thrive in everyday life.




Sports Cereal

Today, our athlete endorsed products continue to multiple. Other sports cereal brands endorsed by top athletes include TD’s Hall of Fame Crunch by Terrell Davis, a former NFL running back for the Denver Broncos. Terrell’s sports cereal is a honey nut toasted oat delight that comes in a 14oz box and, like many of our quality food products, it’s packaged in a limited-edition collector’s box so our customers can retain a souvenir after they’ve enjoyed a great cereal. Tyler Eifert, one of the NFL’s top tight ends currently playing for the Cincinnati Bengals endorses his own Tyler Eifert’s Touchdown Crunch, a frosted flake cereal, and one of the most popular on the market. Along our journey with Tyler, PLB Sports has introduced a Tyler Eifert
T-Shirt inspired by his cereal available in our online store.

Rugrats Reptar Cereal

 What’s more, PLB Sports has now made available the Rugrats Reptar Cereal from the Nickelodeon show Rugrats, an animated series on Nickelodeon featuring a slew of dynamic and rambunctious characters loved by kids all over. The cereal has a fruity taste with a “monster flavor” in every bite. Just like the Nickelodeon show Rugrats, the Reptar cereal was an instant fan favorite on the PLB Sports website. Nickelodeon is one of the largest cable and satellite networks in the world, and so the partnership speaks volumes about the confidence that the entertainment conglomerate has in the products we produce.

Athlete Endorsed Food Products

High profile athletes such as Kris Letang, defenseman for the NHL Pittsburgh Penguins, boasts a milk chocolate bar with rice crisp and pretzel, while Doug Baldwin of the Seattle Seahawks has the Baldwin Smacks, a honey-puffed wheat treat featuring a comic-book like caricature of the star wide receiver on the front of the box.

Our athletes are among a continuously growing list of people who’ve translated their triumphs on the field, into successes with their fan goods. Most recently, PLB Sports has teamed up with the WWE in creating the WWE Superstar Fruit Snacks with 16-time world champion, John Cena, who’s featured on the box along with high-flying fellow wrestlers Roman Reigns, A.J Styles, Sasha Banks, and Naomi. Each box comes with 10 fruit snack pouches in six different flavors, each snack made in the shape of a “W.” The launch of our WWE relationship demonstrates the predictable expansion of our products based on customer needs, as well as our commitment to attract some of the most awe-inspiring athletes and surrogates to represent out high quality fan goods.

Marketing Quality Food Products

The PLB Sports family manages all aspect of the marketing and advertising process from product development and sourcing, to retail sales, order fulfillment, marketing, and public relations. As a result of our longstanding success, PLB Sports has had the great honor of being featured in mainstream publications including ESPN the Magazine, the Sports Business Journal, Sports Illustrated, USA Today and the Wall Street Journal.

And thanks to our stars’ commitment to charity, combined with PLB Sports’ passion for success, we have the distinct pleasure of partnering with organizations such as the Jason Witten S C O R E Foundation; Jerome Bettis’ The Bus Stops Here Foundation; the VA Healthcare; and the Doug Flutie Foundation for Autism.

PLB Sports Blog

To complement our unique product pages, the PLB Sports Blog features everything you need to know regarding the latest company updates and recent product news, is another way we like to communicate with the many sports fanatics taking advantage of our quality food products. Every story we introduce to our readers brings them closer to our athletes and the charities they hold near and dear to their heart, the products they endorse, even everyday tips, and of course, the latest news surrounding the world of sports. Our content is unique and revealing, and always aims to keep sports fanatics informed and excited about the next fan goods to come to PLB Sports. As such, our sports blog updates will continue to be a vital part of our marketing campaign and will remain so as our team and partners grow.

Delivering Fan Goods

Delivering superior fan goods has been our hallmark since our first box of sports cereal, and we plan on maintaining our success until our last. Our superior ingredients and eye-catching collectible boxes separate us from our competitors making us a one-stop shop for all your fan good needs. Sports fanatics can also take comfort in knowing our highly qualified and dedicated staff continues to make it our duty to serve our customers with professionalism and integrity, so a customer never walks away feeling like they didn’t receive the ultimate experience with PLB Sports. Our mission for strength is undeniable, and our success continues to soar with each passing day.




“I am a HUGE fan of Jerome Bettis, so this cereal absolutely made my year!”

- Heather B

“Thank you PLB Sports! I'm doing my happy dance!!!! You're the best!”

- Leslie B

“Cervelli Salsa ..... Only CERVELLI SALSA.... Best we've ever eaten!!!”

- Elaine P.

WWE Superstar Fruit Snacks

    Enjoy $1.00 off your purchase of WWE Fruit Snacks
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