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$19.20 (reg. $24.00)
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offer expires April 30, 2005

Visit the official
Carmelo Anthony web site.

P R E S S   R E L E A S E

Meet the Melo…
The NEW Carmelo Anthony Candy Bar

February 10, 2004 -  PLB Sports is proud to announce the launch of the Melo Bar, a new candy bar featuring Denver Super Star Rookie Carmelo Anthony.  All Anthony’s proceeds from the candy bar sale will go to charity.

 Now available in stores, the Melo Bar is a rich chocolate bar immersed with a creamy smooth caramel center.  King Soopers will be exclusive retailer of this rookie candy bar sensation.  The bar will also be available by the case on-line at www.plbsports.com and www.carmeloanthony.net.

 In addition to being a superstar on the court, Carmelo is proving to be a hero off the court, donating 100% of his profits from the sale of “The Melo” bar to charity!  Carmelo’s charity of choice is the Family Resource Center Association Inc., a non-profit, peer-led, public-private partnership, whose goal is to strengthen families in Colorado by enhancing the capacity of its member centers to serve families.

"I came from an area where I saw poverty and hardship, and Family Resource Centers makes a big impact in helping people in those situations. I felt that if I could donate all the proceeds from my candy bar sale, it would make a bigger impact for Family Resource Centers.  If I can help people who are struggling will make my career more fulfilling in the long run."

Named Second-Team All-America by AP as a freshman, Carmelo Anthony led Syracuse to a 30-5 record and the school's first NCAA Championship in men's basketball lasted season.  Named Most Outstanding Player of the 2003 Final Four and East Regional and consensus national Freshman of the Year, Carmelo has carried over his winning ways into the NBA by bringing his Denver team to the top and being named “Rookie of the Month” for the third straight time.

Public Label Brands is the parent company of PLB Sports, the premier food marketing company that specializes in combining high profile athletes and teams with unique and superior quality product lines. Best known for the development and launch of Flutie Flakes for Doug Flutie, PLB Sports has had continued success with such athletes as Ed McCaffrey of the Denver Broncos, Kurt Warner of the St. Louis Rams, and Jerome Bettis and Tommy Maddox of the Pittsburgh Steelers. For more products, information and souvenirs please visit our website at www.plbsports.com.

Shoot for a MELO today!